I wrote a new story on the theme “Winter Wonderland,” and we leveraged our joint promotional efforts to give away nearly 100,000 gay romance e-books to readers. I joined a massive 180-author promo in January. Whether you send one out monthly or semi-annually, It's a way to remind your readers that you exist, to share your triumphs (new book, new contract, new story published) and turn your fans into superfans (another Gaughran book.) Then you can begin to develop a personal relationship with your readers. Let your readers get to know you as a person.
Then all you have to do is periodically write some engaging content- but remember, it can't always be about sales. It's advertising on a shoestring- if you have a small list (under 1,000), you can get a company like MailChimp or MailerLite to host you for free. Your newsletter is your most valuable asset as a writer- it's a way for you to get in direct contact with your readers. Here, Gaughran is offering a free copy of his e-book Following in exchange for your email address. That's pretty much the definition of the term- it's a page in which you offer something of value to the reader in exchange for signing up for your newsletter. His "squeeze page" is a box on the right side of his home page, in which he offers a free copy of his book "Following" in exchange for signing up for his newsletter. Gaughran is a marketing guru for the self-published if you don't already read him, check him out online. As they delve deeper into their assignment, the attraction between them grows.Here's a new term I learned this morning, courtesy of David Gaughran's newsletter. Toby disdains the idle lordling, and Magnus can't seem to treat Toby as more than a servant.
Then a call from the Foreign Office brings them together. Now he scrabbles out a living as a freelance tutor. A scholarship student at Cambridge, he was forced to spend his last year in college as valet and sometime tutor to a brainless fellow student after his father's sudden death. The Gentleman and the Spy is an 83,000 word Victorian-era lord and valet romance with a country house party and a touch of espionage and international intrigue.Īfter his father's death Lord Magnus Dawson has more important things to think about than falling in love-like how to earn a living when all he knows is the idleness he was raised with, and the military training he received before selling his commission.įor Toby Marsh, the impetus is as great, though he doesn't have Magnus's family connections to fall back on.
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